Does everyone you know own an iPhone?
It’s important to recognise that not everyone we contact on our lists will become our clients.
Not even the mighty Apple sells their products to everyone. Their competition keeps them on their toes. It stops them from becoming complacent.
Maintain momentum…..
We can all learn from this by practicing our approaches to our people each day. We too can avoid complacency setting in.
Anyone who is not a client is a potential client. However, not every potential client out there will become a client.
Think about style, approach and message. Set these up in a way that is entirely appropriate to the situation and marketplace – consider how you wish to be viewed by the outside world.
And if people say NO, ask if you can contact them another time. Keep them on your list for future engagement.
Maintain momentum…..
But how?
Draw strength from this:
Future sales come through as a result of earlier lead generation activity, across several platforms and using different methods: the written word, the spoken word and meetings – either face to face or video.
Consider this:
There is never a wrong day of the week: there is never a wrong week of the month: there is never a wrong month of the year to practise our approaches and communicate with our people.
Remember this:
We’ve invested time, money and energy in becoming great at what we do.
We’ve invested time, money and energy in creating great products and services.
So, it follows that now is the second-best time to start.
The best times would have been yesterday, last week, last month or last year. Unfortunately, these have now passed. Sorry!
The world of missed opportunities.
We’ve all been there.
Don’t stress about it. We inhabit an infinite universe, full of infinite opportunities.
“Just keep going. Everybody gets better if they keep at it.” – Ted Williams
Thank you for reading.
