Attention spans, in this Information Age, are very short, affecting our interpretation and understanding of what we see, hear and read.
This is something we have to roll with if we are going to attract the wider group. The online world has given all of us attention spans less than that of a goldfish, so we can’t waste a second getting to the point.
Being brief, rather than being too blunt, is a tricky balancing act.
Does our messaging give the reader a succinct idea of:
- Who we are.
- What it is we do.
- How we do it.
- Why we do it.
- Who we are looking to work with?
And it’s a good idea to ask ourselves whether all our messages, especially those on our websites, immediately reveal the ultimate benefit offered to our potential clients.
“Most of the time our perception is limited by our attention span; fragmented by continuous distractions; distorted by our biases, assumptions and expectations; and regularly hijacked by our emotional reactivity.”
Quote source: https://positivepsychology.com
Thank you for reading.
