Consistent promotion wins.
Guinness has been brewed since 1759. It is an instantly recognisable product that most of us have tried at least once.
Yet, they still need to advertise. Why? Because they need to remind us they still exist and they need to maintain their position in a very competitive market.
If the Guinness brand needs to keep promoting itself, then we all need to do the same.
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time.” – Bruce Springsteen.
Quote source: https://projectmanager.com
Thank you for reading.
