Author Archives: richard

Here at New Era, we specialise in converting strangers into customers for our clients. This is the essence of lead generation. To gain a greater understanding of any marketing...

As I have alluded to before, lead generation is hard work but somebody’s got to do it! Here’s what it involves….. For any lead generation campaign, patiently allow your...

There is always economic uncertainty and there is always increasing competition in just about every industry sector. So how do we set ourselves apart from almost all the competition?...

What’s the best way to coach and train teams? Like many of you, I would imagine, I have experienced the highs and lows of following team sport. This year’s England...

The greatest thrill for all parents is to see our children thrive by doing work that drives them. Elizabeth, one of my daughters, is studying for a degree in...

According to research by Yakult, perceptions of culture can vary but the one thing that almost everyone has in common a desire to experience more of it. Being cultured...

Although this is a fairly short post this time round, thought I would include an assessment of Mankind by the current Dalai Lama. When asked what surprised him most...

According to a study by property company Retirement Move, the older generation have a fund of wisdom that can help us all live a more successful and happier life....

William James, the 19th Century American philosopher and psychologist is quoted as once saying: “The best use of a life is to create something that outlasts it.” Never Too...

Let me set the scene: “Simple things are the most valuable and only wise people appreciate them” – Paulo Coelho, Brazilian lyricist and novelist. And; “The old ways are...