Big markets: It’s time to surprise ourselves!
Very often in my travels, I have found a target market is much bigger than either New Era’s client or I, have imagined.
Access to low-cost information sources, such as online market research reports, industry publications, and company data, provide valuable insights into various markets.
Low-cost access to email marketing allows us to reach our potential clients with a well-crafted message and to test the results.
Well-timed follow ups are crucial to keep us uppermost in the minds of those buyers, closer to the point of sale.
This business of finding new clients is never going to be easy. But, just maybe, what holds us back from making a bigger effort to communicate with more of our buyers, is the fear of rejection.
If we have a plan and it is a well-structured plan, just maybe, our fear of rejection will be neutralised.
There are certainly enough people out there who we can present our great ideas to.
Just a thought….
“The better you are at communicating, negotiating and handling your fear of rejection, the easier life is.” – Robert Kiyosaki.
Thank you for reading.
