Our lead generation principles here at New Era:
Belief: lead generation is a service that blends perfectly with sales and marketing. Through the implementation of a marketing strategy, we set out to deliver fresh, shiny, perfectly formed opportunities to sales teams.
Focus: to ensure relationship building is at the heart of what we do. We’re keen to spead the word to others involved in sales, marketing and lead generation.
Support: we help clients in 4 main ways:
- By following up on quotes or proposals sitting in their internal CRM system or gathering dust in a corner of their office.
- By reconnecting with their lapsed customers.
- By finding new clients in sectors where they are already strong.
- By finding new clients in new business sectors.
We do all this partly because “We love the telephone, the telephone is our friend,” and partly because we believe in solid research of a target market and making good use of email marketing, before we make our calls.
Very often we find business owners and their sales teams are too busy servicing existing clients and contracts to put an effective lead generation/ follow up process in place.
We’re happy to help and one sector we are particularly keen to work with is the engineering sector because engineers focus on process and process is something we can bring to their sales management activities.
“The principles we live by, in business and in social life, are the most important part of happiness.” – Harry Harrison
Quote source: https://www.forbes.com
Thank you for reading.
