The Marketing Rule of 7 states that a prospect needs to actually hear the advertiser’s message at least 7 times and for it to be absorbed (to “sink in”), before they are in a position to take action and buy that product or service.
It’s a marketing maxim developed by the movie industry in the 1930s.
“You cannot buy engagement. You have to build engagement.” – Tara-Nicholle Nelson.
Quote source: https://www.socialchamp.io
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