The 2022 Impressionist Movement: radical but not as radical as the late 1800s original.
In the world of LinkedIn, impressions are defined as the number of times our content “is at least 50% in view, for at least 300 milliseconds on a signed-in member’s device screen or browser window.”
In other words, whenever our content shows up on a screen, that’s an impression.
Generally, one of the definitions of an impression is the effect produced by impressing: such as an especially marked and often favourable influence or effect on feeling, sense, or mind.
Let’s not also forget the art of mimicking the voice and mannerism of others for comedic effect.
My post today isn’t intended to be a comedy script, although…….. 😊
The question I’ve asked myself is: “do we need to be obsessed by impressions, likes, views and shares when we post?”
The benefits of writing for both writers and their audiences, are many and varied.
For our audiences, we seek to help:
- entertain
- inform
- build their knowledge.
For us, we write:
- for cathartic reasons
- to reinforce our beliefs, thoughts and ways of working
- to get something off our chests if we think something is not right in the world
Some of our readers will openly like, comment and share our posts.
But there will be a significant and silent majority who do not express an opinion, even if they are entertained, informed, or educated by what we write.
To me, both audiences are equally important and deserve to be treated with the same reverence.
My thought for today? Focus attention on good writing and it will be seen by those who are open to it, whether they are likers, sharers, or just plain impressionists!
Write for likes AND write to leave a lasting impression.
Thank you for reading.
