Lead generation is not an emergency service – disaster recovery is!
Lead generation is a long-term process that requires consistent effort and planning, rather than a quick fix for an immediate problem.
The opportunity to work with new clients comes about through this flow of consistent effort and activity.
Business risk is higher through the reliance on one or two large contracts and big accounts. Often, in house teams don’t have the resources to go on the lookout for new business – their working days are taken up through the servicing of existing clients and contracts.
Like all good cocktails, it’s important to source the right lead gen ingredients and find the right blend, according to financial budgets and time available.
Data: Content: Email marketing: LinkedIn interaction: Telemarketing: Networking.
These lead gen ingredients will make a great cocktail. They can be introduced to tick over in the background while inhouse teams get on with serving existing clients.
Lead generation isn’t easy. Relationship building isn’t easy. Successes are rarely instantaneous. I make no bones about it.
However, some activity is better than no activity.
“All growth depends upon activity. There is no development physically or intellectually without effort and effort means work.” – Calvin Coolidge.
Thank you for reading!
