“If it was easy, everyone would be doing it, and you wouldn’t have an opportunity.” — Bob Parsons.
In these challenging times, just like any other, there is uncertainty.
Business to business lead generation isn’t usually a matter of life or death.
Business to business lead generation hasn’t been around long enough for there to be a virtuoso standard. There aren’t any universal grading standards.
Because of this, we are often approached with shortcuts and sprinkles of magic to help fix our challenges.
But just like anything else, everything worthwhile takes work, commitment and resilience
There are no easy fixes. There are no silver bullets.
So how do we set ourselves apart from almost all the competition? The answer is by following up avidly and enthusiastically.
Building our inventory of positive touch points is tough work but somebody has to do it!
Regular contact brings forward buying decisions. Say something great about what you do.
Improve conversion through conversation.
Thank you for reading.
