Scopophobia: the fear of being watched or being stared at.
For some months now I’ve been looking at a few sketchy notes about video and its importance in conveying a marketing message.
This is what I’ve been faced with:
In a survey by Animoto, four out of five consumers said a video showing how a product or service works was important.
Additionally, the survey found that 4 times as many consumers prefer a video on a product to an article.
These facts further support the notion that brands should already be increasing the output of video content.
This is OK but a bit bland. The stats demonstrate some power that video has over us but phrases like “they are important,” or “consumers prefer,” or “brands should be increasing video output,” don’t really cut the mustard.
I was really looking for a factual report on the strength of video and how it helps build relationships.
After a fair amount of digging around, I found a report from Wordstream .com stating that video improves conversion rates by 80%.
At least this is a start.
Additionally, video creates a more personalised and human experience, by making potential clients feel like we actually care, in turn making it much more likely for them to be open to discussing our products or offerings with them.
This also makes sense.
Make up! Lights. Camera. Action! It’s time for me to do more camera work.
“Videos can attract a different audience, one that might not want to take the time to read a white paper or an article.” – Brick Marketing.
Thank you for reading.
